Originally from New Zealand, now residing in Australia, Bruce grew up in a musical extended family & was classically trained on the piano accordion from age 6. After switching to guitar by the age of 12, he dabbled with most other string instruments. Having played in many bands he soon realised his true passion in writing & producing music. After forming Soncare Productions with 2 other associates he discovered the world of media music. He has worked on many commercials and promos (e.g. Nike).